Imitation is the Sincerest Form of Flattery

EZ Backing

They say that imitation is the sincerest form of flattery, and we are flattered, however we believe that all customers should be aware of misleading information that is making its way into the marketplace.

It has recently come to our attention that as the demand has grown for our TIGHT-FIT Luxury Vinyl Planks so has the competition, and the unauthorized use of our registered trademarks. Our brand names EZ Grip (formerly known as Ecolay), and EZ Fit are owned by EZ Lay Flooring and are not authorized for use outside of our domain.

We do not call our products Easy Lay Flooring, or any other “takes” on our company or product names. If you find yourself looking at a similar product to ours, remember to ask where the product is made (ours are made in Korea), who the distributor is, what the product specifications are, and the installation requirements. Coming soon, we will have a brand new EZ backing to help you distinguish our products from others.

At EZ Lay Flooring we want you to know before you buy. If you have any questions or concerns, please do not hesitate to contact us at As well, if you feel that any of our names are being misused, or if you need further clarification, we would appreciate your feedback.